Social Media Newsroom

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Principal and Senior Strategist, Expansion Plus

sallyf@expansionplus.com

CEO, Expansion Plus

dough@expansionplus.com

Welcome to our Social Media Newsroom! This resources provides comprehensive access to social media about our company, our founders, and our staff and it features a social media search engine - the first of its kind. We'd love to hear your feedback about this new and advanced application which redefines the corporate newsroom.

Internet Marketing News

Stay up to date with Internet Marketing News – reaching your audience today means reaching them online.

Search Engine Visibility

Read our articles on Search engine visibility - one of the most important aspects of a successful online marketing plan.

Enterprise RSS Marketing

Read the latest news about Really Simple Syndication - RSS feeds can boost your content delivery, distribution and visibility and drive qualified traffic to your site.

Expert Comment

If you would like to interview Sally Falkow for comment on any of the subjects covered on this site, please call (626) 676-6419 or email sallyf@expansionplus.com

•  Social Media: The Top 10 Buzzwords This article will look at ten of the hottest social media sites and what each one has to offer to marketers. •  Social Media: How to Get Your Boss or Colleagues on Board Social Media, while it's not really a new idea any more, will still represent a new mindset and a new way of approaching marketing and customer relationship management. •  RSS Feeds Can Boost Your Internet Marketing Strategy The internet has such an infinite amount of information flowing that it's easy to feel overwhelmed these days. Well, leveraging the power of RSS can offer an easy solution to help you to stay on top of your daily diet of new information online. •  Social Media: Get Your Online Life in Order with Lifestreaming You've got tons of friends on Facebook, you share pictures from your world travels on Flickr, you have a Blog (at least one) and you participate in several popular social media sites. You could be considered a total social media maven. •  Social Media Tips: Tracking Your Buzz Online These tools should be helpful to you as you develop your Internet marketing strategy and enhance your social media presence online. •  Social Media Manners The basic rules of etiquette for developing mutually beneficial relationships with people on social networking web sites. •  Social Media Marketing to Create a Buzz This article discusses how to use social media sites to build awareness about a product and then offers resources for measuring the effectiveness of those efforts. •  Internet Marketing Strategy Social Media Marketing Part 4 Over the last couple of years, while evaluating their Internet Marketing Strategy, businesses seem to have come to grips that consumer generate media, blogs, networking sites and other forms of social media are impacting their brands-and have the... •  Internet Marketing Strategy: Social Media Marketing - Part 3 Social Media: Setting Goals •  Internet Marketing News: What are Meta Tags? A quick lesson on meta tags and how to include them as part of your Internet marketing strategy •  Social Media Marketing Comes of Age Social media, and blogs in particular, are becoming a more important part of global media consumption for Internet users than some traditional media channels. •  Content syndication builds good organic search engine optimization RSS is powering online PR techniques that raise search ranking and brand awareness. We are living in an attention economy, in an over communicated world getting the attention of your audience is paramount. Until you have their attention you are not... •  RSS Search Engine Visibility and Brand Perception One factor that influences how people perceive a brand online is search engine visibility. Studies show that searchers regard the companies that are placed on the first page of search engine results as the major players in the field. So how do you get... •  SEO Tips: Use RSS feeds RSS makes it possible to spread your content across the internet abd build deep links to your site. •  SEO Tips: Video Gets SEO Going Video can get you good ranking in the search engines right now •  SEO Tips: Use Twitter to find out what's new with search engines Search Engine Marketers put social media to use. Many people think social media is best used for PR, marketing and sales. But tools like Twitter work just as well for networking and keeping up with the industry. •  SEO Tips: Deep Linking It's important to have links coming in to many pages on your website, not just the homepage. •  SEO Tips: Keyword Research is Indeed the Key If your site is targeting the wrong keywords, the search engines and your customers may never find you •  SEO Tips: Links Make All The Difference On page SEO is important, but inbound links make the difference between so-so search visbility and stellar results on the SERPS •  How to Localize Search: The Key to Generating Leads off the Internet Search Engine Visibility is important to achieve top results when people search for you •  Search Engine Visibility News: The Values of Search Engine Optimization What's the value in implementing a Search Engine Optimization strategy? •  Search Engine Visibility Vital As Search Use Grows Unless your web content is optimized for search engines, you're losing business hand over fist •  Search Engine Visibility: What Good Search Results Will Do For Your Traffic Many studies show that most of the traffic goes to those on the first three pages of a search query. If you are not showing up high in search rankings your site is said to have low search engine visibility.